The Amazon Whisperer

- The revenue drivers for my company would be the college students that would come to utilize our quick and easy services. That in itself also provides with advertising and marketing because many times word travels quick when it comes to college students.

- Next I believe that my company would work on a high tech parking garage. One where consumers would know which floor has how many spots and also lights above every spot to show if it is taken or not.

-  This next thing would enhance our services because at my company we know the struggles and frustrations of parking so I believe that not only would our consumers get the benefit of cheap parking they will also get the benefit of easier parking which is very essential in the lives of college students who seem to be always on the move.

- Unfortunately my product/service is not something that you can find on Amazon (I tried)

Week 11 Reading Reflection

1. There was nothing about the reading that really surprised me. Everything seem pretty reasonable to my understanding.

2. The one part that was confusing to me was the part about the landscape innovation gap. I didn't really understand it well.

3. The first question I would ask the author is, how does a company choose which strategy to use? And the second would be, are companies able to come up with their own strategies?

4. I did not disagree with anything that the author has said. Everything was supported with evidence.

My Unfair Advantage

List of Resources:

1. Market knowledge

(V: Yes) (R: No) (I: It Varies) (N: No)

2. Leadership

(V: Yes) (R: Yes) (I: It varies) (N: It Varies)

3. Time Management

(V: Yes) (R: Yes) (I: It Varies) (N: It Varies)

4. Experience in Customer Service

(V: Yes) (R: Yes) (I: Yes) (N: It Varies)

5. Caters to Busy Schedules

(V: Yes) (R: Yes) (I: It Varies) (N: No)

6. Cheap

(V: Yes) (R: No) (I: It varies) (N: No)

7. Organization

(V: Yes) (R: No) (I: It Varies) (N: It Varies)

8. Size of Market

(V: Yes) (R: No) (I: It Varies) (N: It Varies) 

9. Advertising

(V: Yes) (R: No) (I: It Varies) (N: It Varies)

10. Connection to the location of my Business

(V: Yes) (R: No) (I: It Varies) (N: It Varies) 

I think that the most important resource that I have is the Market Knowledge because my venture caters specifically to college students and I think knowing that fact is very important to be able to be successful. That means we know college students tendencies and what they want. That is why I think Market Knowledge is my most important resource. 

Week 10 Reading Reflection

1. The one section that I found very interesting was Trademark Protection on the Internet. It was interesting to learn that it is lawful for two companies to use the same trademark as long as the mark is used for different goods or services. 

2. I was confused when the author discussed the process of obtaining copyright protection. I understand their is a formal process for obtaining protection but I couldn't really follow along with all the procedures.

3. The first question I would ask the author is, Is there a way to protect your intellectual property without going through a formal legal process injuring expenses and fees? The second question I have is, have you ever filed for a patent and what was your experience going through the process your first time?

4. I did not disagree with anything in the chapter. I thought it was well thought out and many points were supported with evidence. 

Week 9 Reading Reflection

1. the biggest surprise for me was all of the different marketing elements that can be applied. All of the marketing philosophies were very interesting.

2. One part of the reading that confused me was when Kuratko states that most buyers expect to pay even-numbered prices for prestigious items and odd-numbered prices for commonly available goods

3. What secondary data sources are less available than others?

Is there a significant change that happened in marketing strategy recently?

4. I did not disagree with anything from the reading. I thought everything was well written and gave clear evidence to the points being made. 

Idea Napkin No. 2

1. My name is Hung Ma and I have great communication and leadership skills and I am able to hold conversations or present something in front of people I do not know. I am Publix associate therefore every time I work I see new faces almost everyday and I am perfectly comfortable having conversations with them. My aspirations are to have people be given the chance to utilize resources without any restrictions.

2. I'm offering to my customers an opportunity to cheaply park at the South West Recreation Center during restricted hours without having to pay for a parking permit.

3.  My customers would be the students of the University of Florida who utilize the the SW recreation center. More particularly those who live off campus and I do not own a parking decal

4. I believe that they care about this opportunity because often many times college students are willing to pay a little bit of money to make their lives just a little bit easier therefore I believe that cheap meter parking is a great alternative to paying for a parking decal.

5. My core competencies are that the concept is cheap and readily available. These elements fit together perfectly because everyone loves things that are cheap but more importantly they love things that are readily available. If they can use it during a time that is supposed to be restricted then they would be more willing to pay, especially if it is cheap. I think that these core competencies are definitely in joint with the business concept.

The main concerns people have mentioned is how to incorporate this as a business since I technically would be working with the school. I believe the way to fix this is to just work with the school. This is a low profit idea that is catered to helping out college students.