1. the biggest surprise for me was all of the different marketing elements that can be applied. All of the marketing philosophies were very interesting.
2. One part of the reading that confused me was when Kuratko states that most buyers expect to pay even-numbered prices for prestigious items and odd-numbered prices for commonly available goods
3. What secondary data sources are less available than others?
Is there a significant change that happened in marketing strategy recently?
4. I did not disagree with anything from the reading. I thought everything was well written and gave clear evidence to the points being made.
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