1. The biggest surprise for me in the reading was the fact that in a study of about 70,000 failed firms lack of planning was the major cause of failure which is crazy to me. It seems like planning is the first thing you should do when you start a firm.
2. I didn't really find anything about the article that was confusing to me. It was well written.
3. My first question would be, how far should a firm plan ahead to ensure their success? My second question would be, if growth for a firm is no longer available should the firm come up with a new strategy?
4. I didn't disagree with anything the author has written. Everything was supported well with evidence.
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